Fix Common SEO Problems Using the URL Rewrite Extension

Scott Guthrie heeft een artikel geschreven over hoe je in IIS met de URL rewrite extention je site verder kunt optimaliseren voor zoekmachines (SEO: Search Engine Optimalisation)

Search engine optimization (SEO) is important for any publically facing web-site. A large % of traffic to sites now comes directly from search engines, and improving your site’s search relevancy will lead to more users visiting your site from search engine queries. This can directly or indirectly increase the money you make through your site.

This blog post covers how you can use the free Microsoft URL Rewrite Extension to fix a bunch of common SEO problems that your site might have. It takes less than 15 minutes (and no code changes) to apply 4 simple URL Rewrite rules to your site, and in doing so cause search engines to drive more visitors and traffic to your site. The techniques below work equally well with both ASP.NET Web Forms and ASP.NET MVC based sites. They also works with all versions of ASP.NET (and even work with non-ASP.NET content).

http://weblogs.asp.net/scottgu/archive/2010/04/20/tip-trick-fix-common-seo-problems-using-the-url-rewrite-extension.aspx